This was essentially a no-budget video featuring Robert Hazen that was shot on a basic digital camera. Jared Balogh’s music made a huge difference in the final edit. Deep Carbon Observatory. Concept, Camera, Editing. I felt the final version of this video needed to be tighter, so I revisited the edit. Staples: “Staples Has Everything.” … Continue reading Videos
Sedentarialists: Your Next Door Neighbor is Getting High
This was part of a mock campaign by a fictitious group called the Sedentarialists, also known as the Anti-Movement. They were protesting the opening of a local running store where running addicts would get their shoes in order to get high on endorphins. The campaign also included protests at races, a web site, printable stickers, … Continue reading Sedentarialists: Your Next Door Neighbor is Getting High
America East Logo
The America East Athletic Conference wanted an update of their logo without straying too far from the one they already had. They wanted to retain the large five-pointed star embedded in it. I gave them a modular option that could be updated based on the location of their championship events.
We created an app for Schwinn Fitness that acted like a computer desktop treadmill. Placed in the corner of the screen, it tracked how far a person moved their mouse during the course of a day – which was translated into miles and calories burned. It also enabled you to set fitness goals and email … Continue reading Schwinn Mouserciser