Sedentarialists: Your Next Door Neighbor is Getting High

SEDS poster layout

This was part of a mock campaign by a fictitious group called the Sedentarialists, also known as the Anti-Movement. They were protesting the opening of a local running store where running addicts would get their shoes in order to get high on endorphins. The campaign also included protests at races, a web site, printable stickers, and this somewhat unrelated baton: